WEST PALM BEACH, FLORIDA: After 11 years of being known as Pellerini, then Modern Xennial, Dana Brillante decided to rebrand her parenting and lifestyle blog to better connect and represent the current target market.
The new name, The Modern Mom Lounge, and branding campaign started rolling out, with new website updates happening all the time! The original name Modern Xennial came from the initial target market of a combination of Generation X and Millennial moms. Adding “mom” to the name has assisted to better connect with the followers!
The Modern Mom Lounge was created over a zoom call with her sister. Dana, after digging deep into her analytics, realized that the majority of her followers and readers were moms. She felt that she needed to better brand her website and social media platforms to reflect and further welcome her fans!
Over the past few days, all content currently residing on ModernXennial.com was moved over or redirected to TheModernMomLounge.com.
You can find The Modern Mom Lounge on Instagram (instagram.com/modernmomlounge), Twitter (twitter.com/modernmomlounge), and Pinterest (instagram.com/themodernmomlounge). All of the cool content will stay the same, just with a new name!
For more information please email dana at dana@themodernmomlounge.com.